Luke's Coffee Co.
Branding | Logo Design | 3D Design
This project centered on developing a complete brand identity for Luke’s Coffee Co.—including packaging, a custom logo, and branded advertisements. The aim was to create a design system that felt modern, approachable, and uplifting.
The custom logo features a built-in smile, directly tying into the tagline: “Start Your Day with a Smile.” This playful yet intentional detail carried through to packaging and marketing materials, creating a consistent and memorable brand presence.
To bring the concept to life, I combined Illustrator for logo creation, Photoshop for advertising design, and 3D modeling to visualize product packaging in a realistic, yet playful way. The result is a cohesive identity that shows how branding, design, and storytelling can work together to build a strong consumer connection.
